An autoresponder is software that allows you to send emails to people automatically. It is not used for spamming but to send to your list of prospects. You probably know how important a list is. All the gurus say “the money is in the list” and they are correct. The more people you have on your list, the more sales you can make.

Some uses for an autoresponders are:

* Generate email lists

* Manage your email

* Send motivational messages

* Run educational programs

* Ezine/newsletter delivery

* Ad tracking

There are many autoresponders to choose from such as Aweber, Getresponse, 1shoppingcart but the one I use is Freerotator.com. I like Freerotator because it does not have an affiliate program so it cost less. It is also easy to use.

You can set up an autoresponder to send pre-written emails to your list of prospects. The letters should be informative and not screaming “buy my product”. If you give people information they can use, they will learn to trust you; it helps build your credibility. Most people need at least 7- 12 letters before they are confident enough to purchase.

Set up a campaign in your autoresponder, give it a name and add your letters. As people join your list, just put their name and email address in the autoresponder and set it up for each letter to go out every 2 days. Your prospects will receive a letter from you for over 2 weeks. These letters will automatically keep you in front of potential customers. They are a constant reminder of the benefits of your product.

The benefits of using an autoresponder for email online marketing far outweigh the time it takes to set up the campaign. You will have to create the letters and set them up in the autoresponder but after that, it is all automatic

There are actually several methods that most of today’s direct marketers can use in assisting their sales force. The internet, in particular, is quite the useful tool in the dissemination of product information as well as in making offers. A popular method today is actually through emails. Yes, people have been using emails for their internet advertising campaigns and it has been quite the successful method. If you think about it, the act of emailing for advertising is really more convenient than the usual mediums, such as brochures, flyers, and leaflets. With such a convenience in your hands, why not utilize them then?

One particularly common metric for marketing used by many companies is cost per head, as mentioned above as well. This metric is all about sales generation. At present, there are some arguments amidst professional marketers, as to the base to use when it comes to the computation of cost per head ratios geared towards specific marketing campaigns. If you do decide to use this metric for your marketing campaign, then it is best to keep yourself abreast here. This way, you will not garner results that are just useless in the prediction and monitoring of trends.

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