First of all, emailing requires no money to be spent. So you save a huge amount of money through your emailing lists which you would have had to spend otherwise. You also would not need to spend money on printing and publishing the material you want to send out to people.
Next, with emailing, you can reach a much wider audience base, irrespective of the distance. This can be a great advantage for you, considering how many people can go through your materials and know about your brand and products! And obviously, the more people that know you, the better are the chances for you to see conversions, sales and profits. All these factors can show very good growth for your business.
This is a very simple technique to follow. If you are sure that you don’t spam the inboxes of the people you have on your opt in email list, you can see very favorable outcomes for your business, showing you results that would have been totally impossible otherwise
It just might also help to use inquiry-to-lead conversion ratio as a direct marketing metric. Surely, your customers would have initial inquiries about the product or service that you are currently marketing. You can actually use these queries to your benefit and use them as potential leads. However, you do need to determine first if these queries are indeed qualified leads, and you can do this by checking two factors. The first is the quality of the inquiry, of course, and the second is the precision of the qualification criteria that you are using. The second factor, in particular, has to be given due attention because it is from here that a set of criteria is developed, which should be coordinated with your sales force, and should be deemed stable over time as well.
As expected, leads should become sales in the long run. This is a vital point in any marketing campaign. Low rates can be traced to the quality of the leads that the campaign has generated. There might be times when it could be argued that the problem does not lie with lead quality; rather, it lies with the sales force. This is precisely why you need to know what makes a good indicator for marketing or not. This is indeed the first step in choosing the right mix of indicators, to foster accuracy of measurement all throughout.